This organisation works according to the ten guidelines for successful breastfeeding, based on the WHO / Unicef declaration.
All mother and childcare institutions must:
- have a written breastfeeding policy that is routinely communicated to all healthcare staff.
- train all healthcare staff in the skills necessary to implement the breastfeeding policy.
- inform all pregnant women about the benefits and management of breastfeeding.
- help mothers initiate breastfeeding within one hour after birth.
- show mothers how to breastfeed and how to maintain lactation even if they are separated from their babies.
- give newborn infants no food or drink other than breast milk, unless medically indicated.
- practice rooming-in, allowing mothers and infants to remain together 24 hours a day.
- encourage breastfeeding on demand.
- give no artificial teats or dummies to breastfeeding infants.
- identify sources of national and local support for breastfeeding and ensure that mothers know how to access these prior to being discharged from hospital.