This organisation works according to the ten guidelines for successful breastfeeding, based on the WHO / Unicef declaration.

All mother and childcare institutions must:

  1. have a written breastfeeding policy that is routinely communicated to all healthcare staff.
  2. train all healthcare staff in the skills necessary to implement the breastfeeding policy.
  3. inform all pregnant women about the benefits and management of breastfeeding.
  4. help mothers initiate breastfeeding within one hour after birth.
  5. show mothers how to breastfeed and how to maintain lactation even if they are    separated from their babies.
  6. give newborn infants no food or drink other than breast milk, unless medically indicated.
  7. practice rooming-in, allowing mothers and infants to remain together 24 hours a day.
  8. encourage breastfeeding on demand.
  9. give no artificial teats or dummies to breastfeeding infants.
  10. identify sources of national and local support for breastfeeding and ensure that mothers know how to access these prior to being discharged from hospital.